Fresh Gear

Fresh Gear makes an odor-eliminating spray for sports equipment. It started in hockey, made for hockey players by hockey players, and now goes into football, lacrosse and soccer bags, gym shoes, cars and closets too. The brand is based in Lake Orion, and the spray is made in Oscoda, Michigan by Enviro-Brite.

The spray

• An 8 oz. trigger bottle that fits in a gear bag
• More than 70% isopropyl alcohol to stop odor-causing bacteria
• Odor-encapsulation technology that traps smells at the source instead of covering them with perfume
• Formulated by chemists with more than 20 years of experience
• Safe on fabrics and hypoallergenic

Sizes

• The Single and The Twosome for one bag, or one bag and the family car
• The Foursome, The Dozen, The Case (24) and The Team (36) for rosters, clubs and athletic departments
• The Team Refill (1 gallon) and The Program Refill (5 gallons) for refilling bottles in bulk

Orders of four bottles or more, and both refills, ship free. Teams can ask for a discount before their first order, and clubs can stock up to resell or fundraise.

Who uses it

Players keep a bottle in the bag for gloves, helmets, skates and shin pads. Parents use it on the carpool minivan and to keep gear fresh without wearing it out in the wash. Teams take it on tournament trips for locker rooms, buses and hotel rooms.

Teams, retailers and distributors

David Wieme, Vice President of Sales & Marketing, handles team, retail and distributor inquiries. The Fresh Thinkers program pays people who promote the spray.